Have you been wondering how to increase the number of visitors to your website? Remember, the more visits you have, the more business you’re likely to get. Those visits aren’t just the result of pure luck. They’re the result of strategy. Search engine optimization (SEO) enables your site to be more easily found by search […]
Time. It’s what most business owners are short on. While a website may seem as though it can be created and then forgotten, the truth is the exact opposite. Unfortunately, because of that shortage of time, business owners often neglect some key elements of good website stewardship, and as a result, potential leads and client […]
We at CloudZen Designs like to imagine that most people know a website is pretty much the minimum item business owners should invest in when they decide to begin curating a digital space. And claiming ownership of a digital space isn’t really an option anymore… which is why we’re sometimes dumbfounded that businesses don’t have […]
Inquiring minds want to know: Should I charge by the hour or by the project? There are, generally, two business models that service-based businesses work from. The first is based on an hourly rate. A business quotes a client a rate of, say, $75 an hour, and the client is then able to request the number […]
Well, since you asked… When your website service provider starts talking about hosting, domain names, and possibly (probably) WordPress, your eyes may start to glaze over. What does it all mean? Is it important? Why are they speaking in a foreign language? And most importantly, you may be asking yourself whether you really need to […]
So, you got a negative review… No matter how good your product, no matter how good your service, no matter how good your customer service, the only way to avoid the eventual negative review is to not have a business at all. A customer can become dissatisfied enough to leave a review for several reasons: […]
This entire post is about why you should have a website and a Facebook page. The simple answer is this: to make Google like you more. When Google likes you, good things happen. Over the last year or two, I’ve noticed a trend. Because Facebook has become ubiquitous—that is, most of your customers are using […]
A new or redesigned website doesn’t just need to be attractive, usable, practical, and responsive—it needs to provide clear, straightforward information about the businesses’ services, information about the business itself, and convey a sense of authority so users feel they can rely on the business for information about their product or industry. The Basic Copy […]